The blatant arrival of e-commerce, digitalisation and the breaking down of barriers for the user has been an accelerated phenomenon that has reached our times, even destroying physical businesses with no way back.
But how do small businesses compete if they do not have the possibility to develop all the means they would need both at platform and production level to move forward?
This is where the big difference lies between the two concepts or ways of putting our products for sale on the internet.
Many small businesses have opted to try marketing through marketplaces, where they give up part of their profits, but which give them the possibility to try, test and make themselves known despite the fact that the competition is infinitely greater.
Basically, an e-commerce would be the online shop of any brand or business and the marketplace would be amazon, alibaba, etc.
Both forms of business development imposed by the new times have been a revolution to provoke and above all with the pandemic, higher productions than those that were known and frenetic pace deadlines only competitive if we automate the warehouses in all or some of their processes, also improving our fullfilment or supply chain.
According to data from CNMCData, e-commerce in Spain grew by 20% in 2020 and according to forecasts it will grow by up to 24% in 2021.
The new user or customer profile is here to stay and has been forged in sectors such as textiles or fashion, TV channel subscriptions or food.
Everything indicates that the future will be inescapably linked to this form of sale, whether it be in one way or another, which guarantees a future of automation that, together with research and improvements, will always be a milestone for businesses to take up new challenges of growth and fulfilment or offer new services to their customers.
