Oscar Barranco, new director of Empack and Logistics Iberia trade fairs

Since 2018, when he joined Easyfairs, Barranco has also been the director of Metalmadrid and Composites Spain, the leading annual event in innovation and industrial transformation, which broke records in terms of exhibitors and visitors at its last edition.

Previously, Oscar Barranco developed a large part of his professional career in the media, where he has held different positions of responsibility in advertising and events departments, both in national newspapers and in magazines on different subjects.

The Spanish Trade Fair Association (AFE) quantifies the annual economic contribution generated by the trade fair industry in Spain at 5,000 million euros. The COVID-19 crisis has led to the cancellation of nearly 100 trade fairs in our country, but it is expected that in the coming months this sector will play a fundamental role in the economic reactivation, providing a meeting place for entire industries, at regional, national and international level.

In this sense, both small and large companies agree that face-to-face events are the fastest and most convenient way to reconnect with the market, as they offer a showcase of the latest trends, innovations and cutting-edge ideas in the same space and in just two days.

Our company motto, ‘Visit the future’, makes more sense now than ever,” says Barranco. “As we look ahead, there is one thing we can be sure of: trade fairs, exhibitions and other live events will make a decisive contribution to connecting people face to face, to doing business together again and to accelerating the recovery.

Empack and Logistics & Automation 2020 will be held on 25-26 November in Madrid, in IFEMA’s Hall 9, and this year will place greater emphasis on robotics as the star element in achieving the best results in the packaging and logistics sector. In its last edition, it reached a record number of visitors, with the attendance of more than 11,000 professionals.

Easyfairs: first private trade fair organiser in Spain and Portugal

Empack and Logistics & Automation are fairs of the Easyfairs group, a Belgian multinational based in Brussels that creates and implements events in 17 countries, showcasing the latest developments and trends, in line with its motto “Visit the future”.

It currently organises 220 events, manages 10 exhibition venues in Belgium, the Netherlands and Sweden, and employs more than 750 people. In the 2018-2019 financial year it generated revenues in excess of €170 million.

The group started its activity in Spain and Portugal in 2007, becoming the first private organiser in both countries. Its shows in Spain have established themselves as unmissable meeting points in different sectors: MetalMadrid, in industrial innovation; Empack, in packaging, packaging, labelling, brand packaging and POS; Logistics & Automation, a benchmark trade fair in intralogistics, warehousing, automation, digitalisation and handling; and Pump & Valves and Maintenance, in the industrial sector.

In 2018, Easyfairs was named best company of the year in Belgium, and in 2019 “Best Managed Company” by Deloitte. It is currently ranked 18th in the list of the best event management companies in the world.

For more information, please visit:

Logistics & Automation Madrid: www.logisticsmadrid.com
Empack & Packaging Innovations Madrid: www.empackmadrid.com
Empack & Logistics Porto: www. empackporto.com | www.logisticsporto.com

Press contact: Cristina Martínez

cristina.martinez@asecom.es 676 32 72 72 60